Training for Loan Officers

What They Didn't Teach You
about the Mortgage Business!

Most training for loan officers is focused on learning everything about loan programs, credit reports and FICO scores. But if you don’t learn how to market your services, it simply won’t matter. You won’t have a business to market.

You need practical training to learn how to avoid the pitfalls of marketing; training that teaches you how to develop a referral-driven business. Click here to learn what to evaluate in mortgage training programs

Why? Because the market has changed, practically overnight. The refinance boom is over. You no longer have the option of sitting by your phone waiting for prospects to call.

You could work with a mortgage company that promises leads, usually at the cost of your pay or commission. Or you can buy leads from companies – unfortunately, those leads are too often tough to close, out-of-date, or dried up altogether.

To develop a strong business, you have to think outside of the box; you have to be proactive. If you want to build a mortgage career, you must learn how to create a steady stream of referrals.

A referral-driven business means you aren’t dependent on anyone or anything to survive, or thrive. A constant flow of referrals means you control your business and get ahead.

Clients are Your Lifeblood

My name is Jeff Nelson, author of the progam - Become an Agent Magnet, and since 1999 I’ve conducted training for loan officers exclusively on how to market to real estate agents.

Let’s face it, you can know everything there is to the mortgage business, but if you don’t learn how to market your services, nothing else matters. Clients are the lifeblood of your business, but most loan officers fail because they never learn how to craft a solid marketing plan. Click here to discover if you are making these mistakes

What they don't teach you is how to avoid the pitfalls and minimize the errors that push loan officers to the unemployment line. So much of training for loan officers is concentrated on product knowledge, leaving out the education that teaches you how to develop a strategy that rains referrals and repeat business. Click here to focus on your strategy

Want to see Results Quickly?

Most training for loan officers is heavy on mortgage content and light on marketing knowledge. The ultimate outcome of your training should include a marketing strategy that grows your business in a predictable manner. But too often, loan officers work helter-skelter, never really knowing where their next loan is coming from.

That’s where we’re different. You’ve found a site that is strictly dedicated to it. It’s all that we do. Discover training for loan officers that puts you on the fast path to success

Coaching Isn't Just for Athletes

The most common advice loan officers get about marketing comes from managers, many who have never mastered the art of marketing, and simply tell their loan officers, “Just go out and talk to people, just walk into a real estate office and ask for loans…” Without realizing it, you’re walking into a death trap.

Unless you are fortunate to work for a manager who teaches you how to market to real estate agents, because he or she is doing it themselves, chances are you are being mentored by someone who doesn’t really know the answers.

Many loan officers work in an office with little support. There’s no one there to help you develop a plan, to help you develop milestones to measure your plan, to redirect you when you stumble, to point you in a new direction when you need it.

But like a good doctor who helps their patient get healthy fast, a mortgage coach helps you get up to speed quickly, not build a relationship on dependency. Click here to learn how a mortgage coach can help you