• Name - Your name should be the most prominent part of the flyer. Your entire purpose is to get people familiar with you, if you bury your name in small print at the bottom of the flyer, you might as well leave it off entirely.



• Pictures - Instead of a picture of you, how about a picture showing clients sitting down to sign loan docs? You can take pictures of real clients, or use stock professional photos from one of the many online photo galleries. Your picture sets the image - happy buyers - loans closing stress-free. While a picture of you may help clients place a name with a face, it sometimes comes across as ego-centric, especially if the picture is large.



• Your Unique Selling Proposition - What is it about your service that is unique? Do you have a novel way of servicing clients, are you an expert on jumbo loan products and servicing affluent people, do you specialize in first-time borrowers? Whatever is your specialty, play it up.



• Your Experience - How have you helped customers in the past? How do you work? What do you do differently than everyone else?



• Your Contact information - Where can you be reached? Make sure to give your office phone, fax, website and email.

Include simple graphic elements in your mortgage flyer to make it appear fresh and interesting. There are many Internet printers that offer attractive flyer templates that you can easily customize, or you can create your own and use a simple color printer to print them on demand.

After learning about using this sample mortgage flyer, click here to learn more ideas about postcards, newsletters and closing gifts