Press ReleasesTele-Seminar Teaches Mortgage Broker Marketing Strategies(Phoenix, Arizona) September 12, 2007 -- The Agent Magnet tele-seminar series teaches mortgage broker marketing strategies necessary to attract Realtors®. Led by Jeff Nelson, author of the Become an Agent Magnet program, the current seminar teaches, "How to Get Referrals from Realtors Even if They are Loyal to Another Lender." In the current market many mortgage brokers are feeling added pressure. "I have been doing this 20 years, but with how much I hear how badly the market is doing and what are we going to do, I found the tele-seminar uplifting,"said participant Narda McCleaf Namrow from Mason Dixon Funding. The seminar focuses on working with Realtors. The loan officers learn the secrets of marketing to agents and become excited about their business again. "Your tele-seminar reinforced my decision in trying my best to become an agent magnet and becoming a successful loan officer. The strategy I enjoyed most is being more selective and establishing a target of real estate agents. I am definitely planning on sticking with this particular strategy of trying to build "loyal" relationships with real estate agents and hopefully create more of a demand for my services, by becoming a specialist in helping agents get more of what they want," said Patrick Obi, Assistant Branch Manager for AMSTAR Mortgage Co.
The Become an Agent Magnet program and the Agent Magnet tele-seminar teach proven mortgage broker marketing strategies to attract Realtors® business. To learn more visit their website www.loan-officer-marketing.com Tele-Seminar Teaches How to Get Realtors® Without Cold Calling and Build Your Pipeline In a Declining Market(Phoenix, Arizona) September 20, 2007 -- The Agent Magnet tele-seminar series teaches mortgage broker marketing strategies necessary to attract Realtors®. Led by Jeff Nelson, author of the Become an Agent Magnet program, the most recent seminar teaches, "How to Get More Realtors in a Month than You Got All Last Year." With the state of the current market many loan officers are realizing the importance of marketing to Realtors®. Some struggle to know where to start, while others make crucial mistakes that hurt their business. "I was just getting ready to start marketing to realtors. I'm so glad I heard your seminar before I did! I'm sure I would have made most of the mistakes you warned us about," said Mickel McKnight a loan officer from California. The 60-minute tele-seminar focuses on approaching Realtors® effectively and why cold calling can kill your business. Using real examples of loan officers he has worked with Jeff discusses 3 mistakes loan officers must never make when marketing to Realtors®. "Jeff's information was easy to learn and gave me a comfortable approach to Realtors," said Richard Byrd a loan officer from North Carolina. The Agent Magnet tele-seminar series teaches proven mortgage broker marketing strategies to attract Realtors® business. To learn more about upcoming dates visit www.loan-officer-marketing.com Mortgage Marketing Program Teaches Quickest Way to Write Strategy(Phoenix, AZ) February, 12 2007 -- A new mortgage marketing program titled, Fast Path to Success, teaches loan officers how to write a one-page marketing plan. Led by Jeff Nelson, author of Become an Agent Magnet, loan officers learn how to write a one-page strategy for earning more referrals.Since the real estate market has cooled off, loan officers struggle to know what to do next. Most feel frustrated on where to start or how to begin. "For 20 years I counted largely on referrals, but when the market changed, my business went downhill. I needed Jeff's expertise and a marketing plan for mortgage brokers specifically," said Larry Penilla of First Mortgage Corporation and graduate of the program. Conducted with groups of 12 or less by telephone, loan officers define goals, identify objectives, and formulate strategies over an 8 week period and fit their mortgage marketing plan to a single sheet of paper. Lee Tyler with New Dominion Bank said, "When the program started, I wasn't too confident it would produce a one page marketing plan. But by the end, I had one, and more importantly, I had true clarity and direction for my business." Fast Path to Success helps loan officers design a concise plan that makes their marketing easy to implement. It is held four times annually and loan officers can register directly by visiting http://www.loan-officer-marketing.com. Enrollment is $495 and includes workbook, materials and support. Newsletter Helps Loan Officers Stand Out(Scottsdale, AZ) June 27, 2006 -- With the housing market cooling across the country, loan officers depend more on real estate agents as a primary lead source. Different reports indicate sales volume down anywhere from 20% - 40% thus far in 2006, pushing loan officers to the streets in search of loan originations. This influx has led to fierce competition and flooded agents with constant advertising and soliciting.With increased competition, loan officers are faced with the difficulty of differentiating their brand and services. Marketing studies have proven that the more similar alike services are among competitors, the more important each difference becomes. "That's where we help loan officers - distinguishing their service from competitors so they stand out and agents chase them," says Jeffrey Nelson, owner of Salesachievers, Inc. and author of the free weekly e-newsletter - ACTION e-zine. Launched in 2005, the newsletter has quickly added over 2000 subscribers from 50 states and 3 countries. New subscribers also receive a complimentary 20-page marketing workbook. Each week subscribers receive a 500 - 800 word article that can be read in less than four minutes, yet is filled with ideas on how to position your services and attract more referrals from agents. Overall, Salesachievers, Inc. specializes in servicing retail loan officers who face increased demands in a highly competitive marketplace to forge loyal relationships with real estate agents. Unlike other mortgage marketing firms that offer one-size-fits-all services, Salesachievers delivers custom-tailored marketing solutions that get real estate agents chasing you. Loan officers searching for answerings on marketing to real estate agents click here Become an Agent Magnet Program Helps Loan Officers Solve Marketing Puzzle(Scottsdale, AZ) September 30, 2005 -- Become an Agent Magnet is a new mortgage marketing program that teaches mortgage brokers, who struggle with residential real estate agents, how to secure relationships. Jeffrey Nelson, author & coach, reveals a step-by-step formula that helps brokers build a steady stream of referrals.Become an Agent Magnet makes clear how mortgage brokers tailor a differentiating strategy that positions their services so agents notice them. Mortgage marketing specialist, Jeffrey Nelson says, “Agents get solicited everyday by mortgage brokers, the key is to get discovered. It’s a whole lot easier recruiting agents when they find you.” Since the refinance boom has ended and interest rates have slowly crept upward, mortgage brokers are in search of proven methods to establish relationships with agents. Become an Agent Magnet dispels the mystery of marketing, as one student of the program, Jesse Williamson with Great Southwest Mortgage, commented, “A must for the professional that is ready to turn the corner in their business. You'll learn how to establish a dominant presence within your market.” The Become an Agent Magnet Program is now available for mortgage professionals wanting to solve the marketing puzzle. For more significant details about the program, click here Become an Agent Magnet
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