Mortgage Newsletters

Mortgage Newsletters that are Smart, Practical, and Cost Conscious

Newsletters are a popular marketing tactic for keeping in touch with customers, real estate agents and everything in between. But producing one is time consuming and costly.

Conventional thinking says a mortgage newsletter should be a minimum of four 8 ˝ by 11 inch pages and costs at least 33 cents postage. That's all well and good, but if you're going to capture a real estate agent's attention in today's competitive marketplace, you've got to think outside the box. The only way to stand out is to differentiate from everything other loan officers use to get agent's to notice.

You've got to reinvent a big business idea into your terms, something smart, practical and cost effective. And in this case, it means whittling a mortgage newsletter down to its core - a postcard newsletter.

Newsletters Work

Mortgage newsletters have a track record for keeping your name in front of your audience. It helps establish your credibility and your brand image. Each year, hundreds of thousands of newsletters are published on every imaginable subject.

But you probably don't have the time or financial resources to execute a mortgage newsletter on a regular basis. Frequency and reach are the two keys for building effectiveness. So you have to boil down the scope of the newsletter to save time and marketing dollars. By reducing the size to a 4 Ľ by 6-inch postcard, it's 12 cents less than a standard first class stamp, and even less if you mail in bulk.

If you whittle down the size, the amount of content is proportionate. Coming up with 200 or 300 words for it is far less time consuming than writing the content for a single conventional newsletter. And since a postcard newsletter is easier to create and more economical to print, you can produce them more frequently. How many relationships with agents could you attract with an established monthly newsletter campaign?

Postcard Design

Postcard newsletters have a pattern that's similar to mortgage newsletters. There are eight easy steps to follow:

Newsletter Name - Just like conventional mortgage newsletters, you want a name, issue number or date and a subtitle that telegraphs the benefit of the content.

Make It Look Like News - Your articles must appear like news, not sales copy. The reason newsletters are powerful is that they intend to educate the reader, which befriends them. Avoid the urge to sell, instead cultivate a relationship.

Short, Results-Oriented Headlines - Short headlines explore the reader's interest and pulls them into your article.

Maximize the Information - Minimize the prose and keep your article reader-focused. Deliver the points that are indispensable, but leave your reader wanting more.

Call-to-Action - This is the only place you sell. Persuade the reader to call for information, to read an extended article on your website or to email you with questions.

Provide Contact Info - Be sure to include the details on how the reader can reach you, like your company name, street address, email address, web site and phone and fax numbers.

Use Bylines - Personalize your articles by including your name as the writer or properly crediting sources. Self-authored articles enhance your credibility since authorship is perceived as expertise.

Use Your Image - You are the brand image of your business. Include your photo on all your marketing materials. Use a professional photographer to capture your image and personality.

A postcard newsletter can be especially effective when targeting real estate agents. Because the information is pint size and the concept is unique, your message gets noticed. If you've ever had difficulty in maintaining relations with agents, or even your clients for that matter, postcard newsletters are a great alternative to conventional mortgage newsletters.

Click here to learn more alternative solutions to mortgage newsletters