Set Yourself Apart with a Unique Mortgage Marketing Newsletter

The Secret Isn't What You Use But How It's Used

Do you use a mortgage marketing newsletter to produce instant referrals? It's one of the least expensive and easiest tools to implement but often the most overlooked. Some loan officers have used mortgage newsletters with little or no success, and then given up. It isn't the tool that's not working, but how the tool is used and the system you use to send it.

First, many loan officers treat mortgage newsletters like an extension of their rate sheet. They think if they send out mortgage newsletters with comparisons of loan programs, current rates or mortgage news, they'll capture the attention of their prospects. Guess what? So does every other loan officer under the sun and your mortgage newsletter becomes a rate comparison chart or it just simply gets ignored.

Secondly, if you're sending your newsletter using Microsoft Outlook, Hotmail, Yahoo or another similar email program and you're not using Magnetic Email, you don't have the benefit of analytics - rich data that helps you determine the effectiveness of your mortgage marketing newsletters.

Your newsletter must set you apart from competition and make your reader want to learn more - and rate sheets or mortgage updates won't accomplish that. What does a good mortgage marketing newsletter need? Here are 7 tips for making your mortgage newsletter shine:

1. Use Mortgage Marketing Software - A great newsletter won't matter if you don't use the right software. It can help you improve your marketing efforts and reduce your expenses. Click here and learn why you should send your mortgage marketing newsletter with Magnetic Email



2. Start with an Attention Grabber - What problem exists for your reader? What would improve their lives? This is your start - you want a short, snappy intro that gets the reader thinking about what they need solved in their lives.



3. Offer Solutions - Show them you understand the problem, and also offer some solutions. Don't just make your newsletter a feature/benefit brochure - instead give the reader step-by-step actions they can take to improve their situation.



4. Use Graphics & Pictures - Include your picture so the reader has a face to associate good advice. Include small text boxes with brief bullet points or data so the reader can quickly scan the document to see what's important.



5. Be Conversational - Talk to the reader, not at the reader. Share a personal story or an example of how you've worked with someone in a similar situation. Your example establishes credibility and makes you believable. Even if the person described in the story isn't someone they are familiar with, they are still more likely to believe the story than just a general scenario.



6. Provide an Action Step - What do you want the reader to do? Call you for an appointment, go online and view your site? Invite the client to take the next step.



7. Request Feedback - Welcome the reader to contact you with any additional information or their thoughts on the topic. A primary goal of a mortgage marketing newsletter is to initiate conversation by email with prospects and clients.

Mortgage marketing newsletters are a great way to show prospects, clients and even Realtors how you solve problems and can help them become successful. A well-crafted mortgage newsletter attracts clients and establishes you as an expert.

Important Discovery - Learn how you can prospect Realtors and eliminate rejection using email