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The Third P: PackagingPackaging is your marketing strategy for shaping Realtors’ perceptions. You use materials to shape their perceptions, so you can shape their experiences. Listen to this mp3 file and listen to Jeffrey explain the role of packaging.
Save File: Right-click on the link and select "Save Target As" to download and save the mp3 to your computer. Packaging.mp3 Introductory StatementYour most important marketing material is your personal brochure called an Introductory Statement. It delivers the big picture over a page to a page and a half. It’s a bird’s eye view from 10,000-foot elevation of what your service is about. The Introductory Statement should accomplish two things. First, answer the Realtor’s question, “What’s in it for me?” And secondly, set up a story line. A story line allows you to carry out more messages with a common theme, a theme that repeats your position as a specialist. Click to Access: Introductory Statement WorksheetClick to Access: Introductory Statement SampleMarketing MaterialsPackaging gives your brand an identity - a human face. Seeing is believing. Realtors understand with their eyes. If you’re not visible, than you’re not in their mind. Packaging is your words and pictures that make your services vivid. You want to make sure that Realtors who are your most probable client see who you are. A brand breeds familiarity, and familiarity breeds attraction. Click to Access: PDF Sample Brochure (8.5 x 11 – Bi-fold)Click to Access: MS Word Sample Brochure (8.5 x 11 – Bi-fold)
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