Marketing for Loan Officers

Are You In the Classic “New Guy” Position?

Marketing for loan officers is hard enough when you're establishing a career in the mortgage industry without all the obstacles that come with it.

Maybe you feel like your biggest challenge is getting people to realize you are in the business and here to stay. Or, maybe you aren’t sure just how to get started.

Unfortunately, most loan officer training programs emphasize learning loan programs and how to process the application. Few, if any, teach marketing for loan officers. Yet, there’s more to marketing than handing out your business card and brochure. Effective marketing, especially marketing to realtors, is a continuous process.

Marketing to real estate agents is all about building relationships, and relationships take time. Your best methodology for success is to use drip marketing. Drip marketing means delivering new messages repeatedly to your prospects. Repitition breeds familiarity, familiarity breeds trust.

The focus of each message should include three objectives:

1. To describe agents' problems and how you help solve them.



2. To educate agents about how you conduct business



3. To include a call-to-action, something that tells agents what to do next.

When you combine these three elements with each new message you drip to your prospects, leads begin flourishing. You're demonstrating simultaneously how well you understand their problems and how you work differently from competitors. A call-to-action is a set of instructions that guides agents on how to reply to you. It's the equivalent of your phone ringing with agents inquiring about your services.

Click here and uncover marketing for loan officers that attracts new relationships