Discover How to Magnetize Your Email Mortgage Marketing

Are you getting the benefits of email mortgage marketing? It should be your #1 tool for generating more referrals from clients you have worked with in the past, prospecting real estate agents to partner with in the future and increasing your production.

It is in your business’ best interest to use email mortgage marketing. Not only is this the #1 marketing tool but it is also the most powerful gun in your arsenal. Bringing in new clientele from past business is not only recommended but greatly successful. Sellers and buyers want someone they can trust or at least know something about. Who knows you better than a past client?

Where real estate agents are concerned, time and face to face meetings can be hard to set up. Email marketing is a simple answer to the time constraints of agents. So cater to the “time is money” mindset of the agent by meeting him/her on their own ground. In this way, your contact feels as if they are still in control of the situation. It is your job at that point to move the contact to a personal meeting as soon as possible. Discover how email mortgage marketing can move Realtors to doing business with you

Where Most Email Mortgage Marketing Fails

Realtors don’t pay attention to email marketing that solicits. Sending rates sheets or mortgage updates don’t work because they’re not interested in mortgage-related information. They’re interested in ideas that help solve problems like finding new buyers and sellers. So don’t outright solicit.

Offer a solution to the problem all agents’ have - finding new sellers and buyers. An exchange of business for contacts is a mutually beneficial proposal as well as one that agents will be interested in. They have something you want and you have something they need. Use that to your advantage.

What You Need

With the right software working for you, the ability to know what is working and what isn’t is no longer a problem. Tracking your emails and knowing which ones are being opened is necessary information. Further, tracking information can be imbedded into all the links, which is where Magnetic Email takes the stage.

Magnetic Email Goes a Step Further

Not only do you want to know who is opening your messages, you want to know if they like your messages. For example, if you’re using our magnetic email mortgage newsletters to send Realtors, each mortgage newsletter includes links to supplemental information. Think of the link as bait. If the reader clicks the link, Magnetic Email reports it. This helps you understand your reader’s behavior, something no other mortgage marketing system can do for you.

Knowing your contact’s behaviors can add dimension to future email messages. Since Magnetic Email is giving you supplemental info, you can predict your Realtor's future needs and be there at the right time. This would not be possible with most of the standard email marketing software offered today. Magnetic Email gives you that competitive edge over your adversaries. Learn how you can become virtually psychic