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ACTION E-zine
Archive of Past Issues

This is an archive of articles from 2005 to February 2007 and includes articles for loan officers to discover mortgage marketing ideas and solutions for earning more referrals from real estate agents.

Visit my members only site for additional resources www.AgentMagnet.com

For reprint information, see bottom.





February 2007 Archive

February 20, 2007 - How to Give Your Marketing the Edge

February 13, 2007 - Improving Realtor Loyalty

February 6, 2007 - How to Improve Word-of-Mouth


January 2007 Archive

January 30, 2007 - The Right Advice About Signings

January 23, 2007 - A Different Approach

January 16, 2007 - What is your Infrastructure?

January 9, 2007 - Taking Stock of the New Year


December 2006 Archive

December 19, 2006 - Marketing Mailers that Deliver

December 12, 2006 - 'Tis the Season for Marketing

December 5, 2006 - Follow Up Prospecting Plan

November 2006

November 28, 2006 - Fearless Prospecting

November 21, 2006 - Curing Ineffective Prospecting

November 14, 2006 - Adding the Wow Factor

November 7, 2006 - Fearless Marketing for Introverts

October 2006

October 31, 2006 - Using Credibility as Strategy

October 24, 2006 - Wowing Agents

October 17, 2006 - Developing a Great Tag Line

October 10, 2006 - Six Degrees of Marketing

October 3, 2006 - How to Defeat #1 Objection Killer

September 2006

September 26, 2006 - Offering Proof of Performance

September 19, 2006 - Opening Your Door to Agents

September 12, 2006 - Inner Strength Leads to Growth

September 5, 2006 - 3 Questions to Ask Every Agent

August 2006 Archive

August 29, 2006 - Prospecting Open Houses

August 22, 2006 - How to Help Agents Attract Buyers

August 15, 2006 - What Your Dentist Could Teach You about Marketing

August 8, 2006 - Tips for Dealing with Agents

August 1, 2006 - Your #1 Marketing Tool

July 2006 Archive

July 25, 2006 - How to Allocate Your Marketing Budget

July 18, 2006 - How Big is Your List?

July 11, 2006 - Using Email to Promote Your Service

June 2006 Archive

June 27, 2006 - Unleash Your Brainpower

June 20, 2006 - 3 Questions to Better Marketing

June 13, 2006 - Avoid #1 Opportunity Killer

June 6, 2006 - Your Choice of Voice Matters

May 2006 Archive

May 23, 2006 - Your Number One Criteria

May 16, 2006 - Attracting the Right Agents

May 9, 2006 - To Attract Agents, Showcase Your Talent

May 2, 2006 - Old Secret Reveals New Truth

April 2006 Archive

April 25, 2006 - How to Produce Leads for Agents

April 18, 2006 - Extra Special Something

April 11, 2006 - Your Greatest Asset

April 04, 2006 - Getting Endorsed

March 2006 Archive

March 28, 2006 - Seeing is Believing

March 21, 2006 - An Experience Beyond Satisfaction

March 14, 2006 - The Path to Evangelism

March 7, 2006 - Client Loyalty - The Ultimate Prize

February 2006 Archive

February 28, 2006 - Be at the Top of the Food Chain

February 21, 2006 - 7 Ways to Multiply Your Efforts

February 14, 2006 - The Best-Kept Marketing Secret

February 7, 2006 - Converting Realtors into Believers

January 2006 Archive
January 31, 2006 - Making Conversation So Agents Chase You

January 24, 2006 - Which Type Are You?

January 17, 2006 - How to Reveal Your Competitive Advantage?

January 10, 2006 - Are You Promoting the Right Message?


December 20, 2005 - Where Are You Headed in 2006?

December 13, 2005 - When Your Forecast Suggests a Surplus

December 6, 2005 - When Your Forecast Depicts a Shortage

November 29, 2005 - Your Path to Production in 2006

November 22, 2005 - How to Calculate Your Income Goal for 2006

November 15, 2005 - How to Write Your Marketing Strategy

November 8, 2005 - How to Get Instant Referrals at the Closing Table

November 1, 2005 - How to use Open Houses to Meet Agents

October 25, 2005 - A Classy Way to Market Yourself

October 18, 2005 - Don't Get Caught in the Pinch

October 11, 2005 - 3 Tools That Beat Your Competition

October 04, 2005 - What If and Why Not

September 27, 2005 - How to Market Your Promise of Service Differently - Part VI

September 20, 2005 - How to Market Your Promise of Service Differently - Part V

September 13, 2005 - How to Market Your Promise of Service Differently - Part IV

September 6, 2005 - How to Market Your Promise of Service Differently - Part III

August 30, 2005 - How to Market Your Promise of Service Differently - Part II

August 23, 2005 - How to Market Your Promise of Service Differently - Part I

August 16, 2005 - What Makes a Successful Loan Officer

August 9, 2005 - How to get Agents to Support Your Fees

August 2, 2005 - Is Your Marketing Full of We-We?

July 26, 2005 - Can You Tell The Difference

July 19, 2005 - Content Strategies for Keeping in Touch

July 12, 2005 - How to Build Magnetic Campaigns

July 5, 2005 - #4 What You Don't Know About Marketing Could Hurt You

June 28, 2005 - #3 What You Don't Know About Marketing Could Hurt You

June 21, 2005 - #2 What You Don't Know About Marketing Could Hurt You

June 14, 2005 - What You Don't Know About Marketing Could Hurt You

June 7, 2005 - Your Strategy: One Bite at a Time

May 31, 2005 - An Agent-Focused Web Site

May 17, 2005 - The Brand Reality

May 10, 2005 - Create a Memorable Positioning Statement

May 3, 2005 - What is Your Subject Matter?

April 26, 2005 - Differentiate with a Case Study

April 19, 2005 - Mimicking the Star Wars Storyline

April 12, 2005 - Why Agents Don't Read Your Brochure

April 5, 2005 - How to Handle a Passive Realtor

March 29, 2005 - How to Handle a Demanding Realtor

March 15, 2005 - Communicate by Listening

March 8, 2005 - Realtors Crave Your Comfort

March 1, 2005 - The 4 P's of Marketing to Realtors

February 22, 2005 - 4 Questions to Test Your Brand Image

February 15, 2005 - Build Your Case

February 8, 2005 - Mail Slot to Entryway

February 1, 2005 - Permission Marketing

January 25, 2005 - The Expectancy Theory

January 18, 2005 - How to Find Your Niche

January 11, 2005 - The Fear of Positioning

January 4, 2005 - The Power of Positioning


© 2004 - 2007 Jeffrey Nelson, All rights reserved.

You can use material for free from the ACTION e-zine in whole or in part, on a web site or in an email newsletter, as long as you include complete attribution, including live web site link. Please also notify me where the material will appear.

The attribution should read:

"By Jeffrey Nelson, Salesachievers, Inc. Please visit Jeffrey's web site at http://www.loan-officer-marketing.com for additional articles, tips and ideas on how to market your services to real estate agents."


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