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Hook 'Em
First, think about what you want to send to your database. Your competition is coordinating a direct mail campaign also. How can you make your mailings stand out? Simple, deliver mailings that mean something to the recipient and you'll set yourself above your competition. Something that "hooks" them, grabs their attention, and draws them in.
Where's the Benefit?
There's a simple rule to effective mailings - we only take the time to read if it means something to us. How often do you get a postcard with a recipe, or a new neighborhood home listing? Do any of these mailings capture your attention? Probably not, because they aren't something you have any interest in.
But what if you were receiving a mailing that showed you how you could save money, build your wealth, or increase your business success. Would that capture your attention? Like most people, you are interested in what provides the most benefit to you. Your readers will only respond to mailings that provide a direct connection between a benefit to them and your service.
Keeping it Real
Keep in mind that your readers are bombarded with information. They approach any mailing with a certain degree of cynicism. There's an expectation that any benefits may be inflated, or simply made up. You need to offer proof of your claims.
One of the best methods for proof are testimonials and client quotes. Of course, in something like a postcard mailer, you don't have enough room for a lengthy testimonial. But you may have room for a simple one line quote from a satisfied client. These quotes provide the context for making your claims mean something to the reader; it provides proof.
Call Me!
The number one mistake of most direct mailing pieces is lack of an action step. What do you expect the reader to do? Your mailing will only be effective if it propels the reader to contact you easily. Otherwise known as the call-to-action.
Your call-to-action can be a combination of things. It could be a simple statement "for more information, please call me at ..."; an invitation to attend a free seminar; or a website address that allows the reader to go to for more information.
Whatever you choose to use as an action step, make sure it's something you can track. You don't want a potential lead to escape unnoticed.
With a little planning and forethought, you can easily create a mail marketing plan to your database that delivers qualified sales leads and brings clients knocking to your door.
Loan Officer Nets Results
Read what one loan officer recently reported:
Hi Jeff,
I just ordered your email marketing campaign program. So far so good. I received the download the same day. The next day, I sent out about 100 emails. So far, I've received two responses and one referral. Not bad for a new loan officer.
Only thing is maybe you should charge more than $59 for the program! It's better than busting agents' offices with donuts and is a nonintrusive way to introduce yourself without being pushy. I like that and I think agents appreciate it too.
Thanks, Jamila
Cross Country Mortgage
Go here and learn how you can get the email prospecting campaign free when you register for my coaching:
Become an Agent Magnet
Stop being frustrated with real estate agents. Learn how to position your service uniquely and distinct. It's easier than you think and you'll produce the results you desire.
My program, Become an Agent Magnet, has helped loan officers learn how to plan and execute a marketing strategy that separates you from competitors and attracts agents to your doorstep.
Learn more about it here:
Free TeleSeminar
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Compelling Client Story
"As a Marketing Coordinator for an established loan officer, my focus is solely on business promotion. Therefore, I needed truly atypical ideas to light a fire in a business that sees cycles of darkness.
The Become an Agent Magnet program has what I like to call "Meaningful Momentum." It encourages you to move past "the block" and into a position that effectively integrates creativity and production.
I especially appreciate the accessibility of Jeff Nelson and his team. Even before I purchased the program, they were open to discuss my marketing conflicts. That communication continues today, as I have had several discussions with Jeff about my professional progress.
There is an essence of humanity to their business as they create real solutions to today's toughest marketing scenarios.
Simply put, the Become an Agent Magnet program successfully outlines a personalized approach to gaining an agents attention."
Allison Hanken
First Horizon Home Loans
Go here to learn more:
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