Once you've sent your message, how long should you wait to follow up? There's no hard or fast rule about the time elapsed between your initial email and your contact call. As a rule of thumb, allow a few days for the agent to respond, and then work on following up.
If an agent is going to contact you, chances are they will do so within a week or less of receiving your message. If you haven't received a reply within a week, it's possible your email was deleted or ignored. But your call can peak the agent's interest in wanting more information from you.
Develop a Positive Approach
Many loan officers fear contacting agents as a follow up to prospecting. It's a natural concern. This can be a point of rejection, but only if you approach the contact as a sales call.
Instead of moving in for a sale, your next contact is strictly informative. For instance, when you contact an agent, ask if they found your information helpful, or if they need more. This call is strictly to establish rapport and gain trust, it's not a sales pitch.
With this call, you not only gauge the agent's interest, but you have an opportunity to probe for more information about what their needs are. When you focus your prospecting plan on information gathering and problem solving, you differentiate yourself from all the other loan officers that are merely selling mortgage programs.
Plan for the Next Step
Part of your relationship building is to plan for future contacts. If you are using my email prospecting system, there are a total of 7 messages an agent can receive from you. By having a series of pre-scripted messages, you can permit time and multiple contacts to give the agent time to respond. That first email may not resonate with the agent; maybe it will be the second, third or even the seventh email that gets their attention.
Even if agents don't immediately contact you, they are presenting you with a great opportunity. Your goal is to have your prospecting emails lead to an initial phone conversation, which then leads to a face-to-face conversation. It's all part of the relationship building process.
When you focus on problem solving, you stand above the crowd of other loan officers. You show a commitment and interest in helping the agent solve problems, make more money, and sell homes. With time, and a carefully crafted prospecting plan, you'll have agents knocking on your door for the opportunity to work with you.
Solution for Fearless Prospecting
Prospecting real estate agents shouldn't be difficult, especially when you use my email prospecting system. It's a campaign that helps you build trust with agents and minimizes cold calling.
If you're searching for answers on how to prospect more Realtors without experiencing a high rate of rejection, be sure to learn more about this unique product:
Become an Agent Magnet
Stop being frustrated with real estate agents. Learn how to position your service uniquely and distinct. It's easier than you think and you'll produce the results you desire.
My program, Become an Agent Magnet, has helped loan officers learn how to plan and execute a marketing strategy that separates you from competitors and attracts agents to your doorstep.
Learn more about it here:
Free TeleSeminar
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Compelling Client Story
"As a Marketing Coordinator for an established loan officer, my focus is solely on business promotion. Therefore, I needed truly atypical ideas to light a fire in a business that sees cycles of darkness.
The Become an Agent Magnet program has what I like to call "Meaningful Momentum." It encourages you to move past "the block" and into a position that effectively integrates creativity and production.
I especially appreciate the accessibility of Jeff Nelson and his team. Even before I purchased the program, they were open to discuss my marketing conflicts. That communication continues today, as I have had several discussions with Jeff about my professional progress.
There is an essence of humanity to their business as they create real solutions to today's toughest marketing scenarios.
Simply put, the Become an Agent Magnet program successfully outlines a personalized approach to gaining an agents attention."
Allison Hanken
First Horizon Home Loans
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