ACTION111505 - How to Write Your Marketing Strategy

That means you need to go into planning mode for 2006. If you don't take time to work on your marketing strategy now, you can't expect it to deliver the results you want next year. And you don't want to be planning in January when real estate agents get busy. Instead, you'd rather spend your time helping agents write their marketing strategy that didn't do it or didn't know how to do it.

Today's issue, how to write your marketing strategy, begins a series of articles until year's end describing how to develop your 2006 marketing plan. Watch closely as each week I'll discuss how to design your strategy and devise your plans.

When You Look Back at 2005...

...Did your marketing strategy attract all the real estate agents you can handle? Did it promote your service that got agents tripping over themselves to get to you?

Marketing is what creates the lifeblood of your business - clients. Without them, you have no business. When you glimpse at loan officers who don't do any marketing, you see desolation. Like a ghost town with nothing but blowing tumbleweeds.

Marketing to agents let's them know about your service and persuades them to use it. And for marketing to be effective, you have to let agents know about your service repeatedly.

How do you do that? You need both a marketing strategy and a marketing plan.

What's the Difference?

Your marketing strategy is shaped by your overall business goals. You use it to judge the effectiveness of your marketing plans. Your strategy includes:

Think of your strategy as "the big picture," what it looks like from 30,000 feet. It tells you where you want to go and sets direction. The marketing plan is the specific roadmap that's going to get you there. Marketing strategy explains "why" you execute and marketing plans explain "how" you execute. One helps with vision and the other with details.

One Page Marketing Strategy

The most important reason to put your marketing strategy on paper is to clarify your thinking. It's not a difficult process, only requiring your time and concentration. I've taken extra steps to provide you a distinct tool that will save you time by keeping your strategizing brief and concise.

I call it, "The One Page Marketing Strategy." It's a worksheet designed to help you organize your thoughts and clarify your ideas. It's short and concise and delivers your strategy quickly and effectively. When you put it in writing there's no doubt to where you're heading.

For a limited time, I'm offering complimentary access to the worksheet so you can begin drafting your strategy for 2006. Afterward it will become another staple to my program, Become an Agent Magnet.

The most important resource for any marketing strategy are marketing plans that have a proven track record. You also want to understand the principles of how marketing actually works to persuade agents to work with you.

A good place to start for most loan officers is the main product below offered by Salesachievers, Inc. It gives you the information, resources and support to develop detailed and proven marketing strategies for attracting more real estate agents to your doorstep.

Become an Agent Magnet Program and Bonuses

This program will help you develop a complete, workable marketing strategy to attract agents to your business. Includes detailed information on all the marketing activities that work best to attract agents if you're a mortgage professional - plus online bonuses that include additional worksheets and samples.

ACTION E-zine

How to Write Your Marketing Strategy

Red Alert! Red Alert! 2006 is only six weeks away and I can hardly believe it myself.

When You Look Back at 2005...

What's the Difference?

One Page Marketing Strategy

Become an Agent Magnet Program and Bonuses