Return to Archive

ACTION e-zine a newsletter for loan officers to learn how to become Agent Magnets     Sent to over 2188 subscribers every Tuesday. Please pass on ACTION e-zine to those in your office. To leave list or change email address, scroll to bottom.   Word count for this issue: 539 Approximate time to read: About 4 minutes Wowing Agents Successful loan officers know one secret: your career will be most effective when you establish a long term relationship with a Realtor. But establishing a relationship isn't always easy. Sometimes it requires creativity and thinking outside the box.   We tend to try to market to Realtors in the same way, we send out materials, postcards and newsletters, and hope to grab their attention, hopefully to make a connection. But imagine how much better your business would be, how much more effective your marketing would be, if you differentiated yourself from your competition.    Today's article covers some quick, fun and innovative ideas for standing out and wowing agents.   Print this article and discuss at your next sales meeting. Use it to brainstorm ideas.

Be Unforgettable Let's face it, with the exception of your logo, your rate sheet isn't all that different from any other loan officer. So how can you expect a real estate agent to remember you when you look just like everyone else?   You want to make yourself unforgettable in their mind. There's only one way to do this: you need to combine the element of surprise with uniqueness.   I once knew a loan officer that wanted to communicate some new rates to an agent. We know sending out rate sheets isn't very exciting. So what did the loan officer do? She went to a cookie store and ordered some over sized cookies, each with a simple tag - 0% down, 100% funded, sweet deals, etc written on each cookie. Then the cookies were delivered to the agent's office.   Not only did she get a call from that agent thanking her, but she also made a connection with her. Whenever that agent hears that loan officer's name, she thinks about those cookies and that the loan officer is innovative.     Mistakes Can Cement Reputation Even the best loan officer in the world is going to occasionally make mistakes. You won't be judged on the mistakes you've made, but how you recover from them.   When you make a simple mistake, don't be afraid to call attention to it when you solve the problem. If the right address wasn't listed on some docs, let the real estate agent know exactly how you've solved the problem and moved the loan forward. They are far more likely to be impressed with your prompt action and ability to go the extra mile, than an effort to sweep the problems under the rug.     Stop Selling, Instead Position Develop a unique position and stick with it. In this case, we recommend you put yourself in the path of Realtors with your position.   Let's say you are positioning yourself as an expert with first time buyers. You could try to market to Realtors that are working with those buyers, or you could host a first-time buyers clinic.   Spend your time and energy marketing to the buyers. Give the Realtor an invitation to attend with the explanation that you are expecting twenty guests. They'll get the chance to see you in action dealing with client questions, plus you've created an audience for them, without any pressure or marketing effort on their behalf.   Think about ways you can stretch your creative spirit and make yourself memorable to Realtors. It's the first step to developing a lasting, and profitable, relationship.       Become an Agent Magnet Stop being frustrated with real estate agents. Learn how to position your service uniquely and distinct. It's easier than you think and you'll produce the results you desire. It's helped hundreds of loan officers learn how to plan and execute a marketing strategy that separates you from competitors and attracts agents to your doorstep.   Each week I try to give as much information as I can, given the space available. But if you're serious about taking your marketing to the next level, you need to take the next step. If you want to...   - develop a powerful marketing message, - create a perception of expertise that agents clamor for, - use campaigns that keep your pipeline overflowing, - build relationships that are loyal for a lifetime, - establish yourself as a guru in your community, - get more referrals consistently, - make marketing less of a struggle and burden...   Then the Become an Agent Magnet Program has what you're looking for - detailed, how-to action plans on growing your business with successful relationships with agents.   Learn more about it here:   http://www.loan-officer-marketing.com/agent-magnet.html     Fast Path to Success Program Do you feel confused and unsure where to begin marketing to attract more referrals from real estate agents and clients?   If so, you're not alone. It's getting harder and harder to persuade agents to refer their buyers to you and get your clients to evangelize your service to others.   But the real problem isn't how difficult it is to convince agents to do business with you - it's far worse. In working with hundreds of loan officers, I've found the main problem is that they are using outdated marketing tactics that do little to differentiate their services so they go unnoticed and experience high levels of rejection.   To help you put an end to this dead-end way of marketing, I've developed a coaching program to simplify your marketing, help you make smarter decisions, and achieve greater success.   The program is called Fast Path to Success and here is a partial list of the topics covered: How to answer every agent's most critical question, "Why should I do business with you?" How to guide your thinking on strategic issues during times of significant change or changing markets. How to use key marketing indicators to judge performance and improve results. How to examine your business to identify your strengths to create value and establish key competitive advantages. How to keep on track with the most important activities that grow income and develop long-term relationships. How to formulate a budget that tells you how much you will need to invest to achieve your goals, and learn how to track your results so you know which strategies perform best. And that's only a partial list. The program is conducted by teleconference and limited to 12 participants to ensure a high degree of personalization.   You can learn more about the details here: http://www.loan-officer-marketing.com/fast-path-to-success.html     Free TeleSeminar Our last TeleSeminar sold out in less than 6 hours. If you missed it, I have extended the offer for another call on Wednesday, November 1st at 10:00 am (PST).   If you are serious about this offer, register today. There are only 100 reservations available for this call. You can learn more about the details here: http://www.loan-officer-marketing.com/mortgage-marketing-seminar.html

Helpful Resources Become an Agent Magnet Program - Includes $491 in bonuses and free shipping http://www.loan-officer-marketing.com/agent-magnet.html   Fast Path to Success - Coaching program that helps you simplify marketing   http://www.loan-officer-marketing.com/fast-path-to-success.html     New Marketing Service Send your clients a postcard newsletter that produces referrals for you   http://www.loan-officer-marketing.com/mortgage-post-card.html     Free TeleSeminar Orientation for loan officers covering the most important strategies for marketing to real estate agents   http://www.loan-officer-marketing.com/mortgage-marketing-seminar.html     Visit Archive: http://www.loan-officer-marketing.com/archive.html