The National Association of Realtors reported that over the past several years during the housing boon, experienced agents (10 plus years experience) were the greatest beneficiaries of referrals, leaving newer agents having to hunt for new clients.
But old school marketing tactics that many agents depended, such as mailing "Just Listed / Sold" postcards, have proved ineffective. And the days of walking neighborhoods and knocking doors have become non-existent. Now that the housing market has cooled, an agent's biggest struggle is poor marketing.
Do you realize that you have something agents need? Something priceless? It holds the key to their fortune, yet they depend on you for it. That's right, I'm speaking about your intellectual capital...a.k.a. - your brainpower. Your brainpower can train agents on how to find your next client and unlock a goldmine.
Here's How It Works
Take a pencil and pad of paper. Using the list below, write the loan programs that match the buyer type and select only the programs that outshine competitors:
- Investor - Flip Properties
- Investor - Rental Properties (SFR)
- Investor - Rental Properties (Multi-Unit)
- Investor - Condo
- Second Home
- Affluent (Jumbo)
- Relocation
- First-Time Buyer
Hopefully you see the opportunity already. In short, your brainpower can help agents market their databases with relevant information to prospects seeking specific services, something that many don't do.
For many agents, marketing is one-size-fits-all. They blast mailings that solicit people wanting to buy or sell a home. But you know in today's marketplace that consumers demand personalization.
The prospect curious about investment properties won't respond to generic real estate marketing. Instead, they'll respond to something relevant, like information on how to get started in the investment game. Relevance is the key to producing a response. Without it, the agent's effort goes futile.
You can show an agent how information is powerful. You can show them how to uncover prospects wanting to purchase second homes, or investment properties. You can show them how to find families wanting to purchase a larger home but don't think they can afford it. You can show them how to help homeowners leverage equity in their primary residence to purchase additional properties.
And best of all is that you trained the agent to look for the precise clients that you serve. It's like a food chain; by putting yourself at the top you can always expect a meal. And the person on top always has the best view. From there you can see what's coming down the pipeline because you're involved and you're in control.
It simply boils down to your brainpower, which is the greatest gift you can give agents. With it you help them not just find a client but grow a business.
Are You an Agent Magnet?
Stop being frustrated with real estate agents. Learn how to position your service uniquely and distinct. It's easier than you think and you'll produce the results you desire. It's helped hundreds of loan officers learn how to plan and execute a marketing strategy that separates you from competitors and attracts agents to your doorstep.
Each week I try to give as much information as I can, given the space available. But if you're serious about taking your marketing to the next level, you need to take the next step. If you want to...
- develop a powerful marketing message,
- create a perception of expertise that agents clamor for,
- use campaigns that keep your pipeline overflowing,
- build relationships that are loyal for a lifetime,
- establish yourself as a guru in your community,
- get more referrals consistently,
- make marketing less of a struggle and burden...
Then the Become an Agent Magnet Program has what you're looking for - detailed, how-to action plans on growing your business with successful relationships with agents.
Learn more about both here:
