If you agree that an agent will believe what others, who have used your service, say about you than what you say about yourself, how can you use it to tell your story?
The most common format involves testimonials. A testimonial is self-explanatory as it reflects the true views of the speaker. It contains words of appreciation from clients, recognizing and rating your service as very satisfactory and up to their standard of expectation. Nothing can give you greater happiness than hearing a client say, "Your services was excellent and appreciated, too. Your level of communication was amazing. You have got a client for life." Such testimonials are invaluable and speak on your behalf, telling your story to others.
Similarly, a Case Study establishes your stamp of success among competitors and brings you more popularity and recognition.
Case Studies reveal specific details that explain how your solution solved a difficult problem and provided a result. For instance, you may have had a borrower who couldn't qualify for a real estate loan. But with your expertise and creativity, you found a way to make the sale, and in effect, help the agent involved earn a paycheck. That's just the kind of news real estate agents like to read about.
Another format is Endorsements. When agents recognize the names of others using your service, particularly if it's someone they respect, the result can be extremely positive. Do you have clients who are well known or often celebrated in the media? Gaining their permission for an endorsement can prove valuable and convince others of your credibility.
All in all, your choice of voice matters. Agents can argue with promises, but they can't argue with what others say about you. The more you can incorporate your client's voice to tell your story, the more convinced agents become to use your services.
