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Become Well Known
That complaint came from someone quite successful. She earns six-figures annually and over 60% of her monthly production is referred. But the problem is that most of the real estate agents in her town don't know how good is her service and she's reluctant to talk about her accomplishments saying, "It feels like bragging." Yet it's these accomplishments that will magnetize more agents to her doorstep.
You can showcase your talent in a dignified manner. Consider real estate agents in your area who have become well known. Chances are they used multiple methods to achieve it, including:
- Getting quoted or having an article published in the local paper
- Giving free use of a moving van (with their brand image)
- Speaking at charity events, non-profits and associations
- Mailing a newsletter to clients regularly
So it's not about bragging, it's really about helping agents understand the impact of your service and the role you fulfill. If you can't do that, then how else will they know what makes you unique from competitors?
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Side Note - If you own my program - Become an Agent Magnet - after reading the entire article, go to the chapter in the workbook, "Promotional Strategies." It's more in-depth and includes worksheets to help you identify your best ideas and formulate into action-oriented strategies.
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3 Steps to Showcasing
If you haven't been successful in the past promoting your service, or you're unsure on how to get started, I've describe three steps below that can get you on the fast track.
Realize though that becoming well known involves effort, concentration and energy. If you're searching for an instant answer to attracting agents, you've come to the wrong place. Magnetizing them is a process, one that includes hard work, determination, patience and perseverance. If those characteristics describe you, then keep reading.
1. Document Testimonials
If you render great service, get the proof. Mail a survey and ask clients to describe their experience. Better yet, attend the closing and when the drama of signing loan documents is over, ask for their input about dealing with you. The emotional peak is highest and you will easily extract the best details.
2. Tell Stories
With the testimonial in hand, develop a story around it. Every client has one. When you describe their challenges and how you helped them overcome it, you're revealing the value of your role without boasting about it.
3. Build a Portfolio
One story is never enough; instead you need to develop many. For your talent to be believable and credible you repeat this process continually. And within a short time you'll have a plethora of stories, stories that convince agents of your ability. And that's when they'll crave to work with you.
You'll find nothing more effective in showcasing your talent than using your client's story to describe your service. It's the power of testimony. People believe you more based on what others say about you versus what you say about yourself.
If you like today's idea, then you'll like my program - Become an Agent Magnet. It's designed to help you learn how to differentiate your service, so you stand out and become well known. And with that, magnetize agents to you.
But if you don't believe me, well...read what others have to say about it.
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Helpful Resources
Become an Agent Magnet Program - Includes $491 in bonuses and free shipping
Tax Advantages for Home Ownership - Great closing gift that produces instant referrals
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