I know it's a great story, but you're still wondering about the leads right? Here's that answer....sorry, I mean question - do you market your clients regularly?
In other words, how often do your clients hear from you by phone, by mail, by email, by press release, by promotional event, by news article, by word-of-mouth, etc.?
Do you get the idea? The million dollar income producers I've personally worked with have one thing in common: their clients hear from them at least 36 to 48 times annually, blending every marketable idea imaginable to extend their service after the sale.
So don't just offer great service during the sale - offer it afterwards, and it'll rain referrals, referrals that you can give as leads to agents.
Your best investment is investing into your clients, people who already know and trust you. Part of your marketing strategy should include converting your clients into an outside sales force - evangelists.
As simple as it sounds, that's what my student did. She began marketing her clients aggressively, but not so aggressive that it turned people off. And her efforts produced leads...quality leads because it came from people she trusted.
And as you can imagine, when the agent realized the impact, he began evangelizing discreetly about her in his office. That effort produced another introduction to an agent in his office who referred a client to her.
I realize I'm sharing an isolated example. But if you're not marketing to your clients and you consistently deliver great service...you're losing money, referrals and the possibility of a better lifestyle.
I'm not saying that marketing to agents is easy, but it sure is simple. If you haven't considered my program,
Become an Agent Magnet, before - won't you consider it now? It's a small price that could turn out to be your next best investment.
