Getting an endorsement is just like getting a referral...you have to ask. As much as an agent may care about you, they're busy running their business.
And when is the best time to ask? When there is a measurable result.
- You completed a successful transaction together.
- You added income to their bank account.
- Your collaborative marketing campaign produced a result.
- You referred a client.
- You staged an event together that generated leads.
- You helped increase traffic to their open houses.
Do you see the dynamic taking place? By strategically measuring, you're reinforcing the value of your relationship together.
What makes an agent want to endorse you? Because of the results you've helped them achieve. So if you're thinking, how do I get an agent to become an endorser? This is at the heart of it. Help them achieve results, then measure it for impact.
Consider the last time you endorsed something? It was probably something that made a significant difference for you. If that was the case, take lesson from it.
Go to work on your relationships and produce something significant. So significant that the agent would emphatically endorse you. That's when you'll get a written endorsement and know the agent has climbed to the third stage - Endorser.
