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Step 1: Address a Core Problem
Real estate agents will connect with you when they feel you understand some of their issues before you focus on promoting your service. Identify two or three specific problems that you can help solve or at least offer ideas.
For instance, if inventory has climbed and open house traffic has gotten competitive in your community, then you could address how to get more qualified traffic, or how to convert traffic into leads, or how to market leads after the open house. Use the Internet to research a few ideas since there are zillions of real estate experts offering their opinions and ideas on these topics. You might even go as far as printing the article and giving it to the agent. Remember, the agent cares more about having the problem solved, than who came up with the idea.
When you offer your services without first involving the agent by talking about a core problem, you're focused on the sale rather than the conversation. And your whole energy tends to drive the interaction into a sales mode. Remember, whenever someone feels "chased," they usually run.
Step 2: Uncover the Truth
Make your objective to uncover the truth of the agent's situation. Since you're initiating conversation, you don't know if the core problem you're describing is important to them or not until you ask important questions like:
- Is this a top priority for you right now?
- How does this rank among your priorities currently?
- Is this a matter of importance?
If you move ahead and not inquire about the relevancy and urgency of the core problem, you're back in "chasing the agent mode." And in this case, you might be chasing something unrealistic. You may find that the agent is polite and conversational, but their spouse is a loan originator and they're unwilling to refer any future business.
So stop at various checkpoints in the conversation to make sure you're moving ahead together. If your thoughts are fixed only on the goal of eventually securing business, you can miss important signals that the agent may actually have no intention of following through.
Step 3: Invite Them to Take Charge
Here's something very surprising. Allow the conversation to end without chasing the agent into a commitment, and the agent will often be the one who initiates further contact.
So when you feel as if the conversation is coming to a natural conclusion, you simply say, "Well, where do you think we should go from here?" This question reassures the agent that you're not using the conversation to fulfill your own hidden agenda. It invites them to take charge of where things are going, and all you need do is follow along.
When you fixate on conversing with an agent, instead of chasing a sale, you'll be truly surprised at how often opportunities arise within a friendly and worthy conversation focused on their needs.
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If you want to become an Agent Magnet, you have to learn what marketing is and isn't. Marketing is an opportunity for agents to learn about how you do business, the problems you can solve and how other agents have achieved success using you as their preferred lender. Marketing isn't about selling your services to agents. That's called advertising.
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Helpful Resources
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Tax Advantages for Home Ownership - Great closing gift that produces instant referrals
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